print header
News & Events
 SHARE   |  

July 25, 2013

Chuck fought the good fight

Chuck Tomkovick“Chuck’s enthusiasm lit up the hallways. He could put a smile on your face just by walking by, and was great at re-energizing all of his colleagues around him as he always had a positive outlook on life.

Chuck was an amazing instructor with an incredible dedication to his students. He always poured his heart and soul into working with the students and guiding them not only in their academic studies, but also on the great adventure of learning about life. Chuck’s long-term impact on the students that he has influenced is immeasurable, and each of these students in turn has been able to go out and touch the world.

We cannot thank Chuck enough for his care, enthusiasm, and dedication in touching the lives of his students, his colleagues, our University, and the world.”

Dr. Kristy Lauver, chair, Department of Management and Marketing

Dr. Charles L. “Chuck” Tomkovick, UW-Eau Claire professor emeritus of marketing, passed away Thursday, July 25, at his home in Eau Claire.

A memorial Mass for Chuck will be at 5 p.m. Monday, July 29, at the Newman Parish in the Ecumenical Religious Center adjacent to the UW-Eau Claire campus, with a reception to follow in the UW-Eau Claire Davies Center Dakota Ballroom. Visitation will be at the Ecumenical Religious Center from 2–5 p.m.

Chuck joined UW-Eau Claire’s department of management and marketing faculty in 1990, where he taught undergraduate and graduate courses in buyer behavior, marketing principles, promotion, personal branding, marketing management and service operations management. He also taught marketing for entrepreneurs and small business owners for UW-Eau Claire Continuing Education. He engaged dozens of students in collaborative research, instilling in them a love for scholarly inquiry.

Chuck also used his talents to help others become better teachers. He was a charter member of the UW-Eau Claire Network for Excellence in Teaching Council and was a mentor to new faculty members in the department of management and marketing.

Chuck received many awards throughout his academic career, including the UW-Eau Claire Excellence in Teaching award, which he received twice. He was nominated three times by the university for the Council for the Advancement and Support of Education (CASE) U.S. Professor of the Year award.

Outside the university community, Chuck was perhaps best known for the Super Bowl advertising research he and Dr. Rama Yelkur began in 1999. Their work has been featured and cited in national and international media such as AdWeek, Advertising Age, BBC Radio, CNN Money, Kiplinger’s Personal Finance, LiveScience, The New York Times, USA Today, The Vancouver Sun and The Wall Street Journal. The research team frequently collaborated with undergraduate students on these studies, which they presented at national professional conferences.

Chuck retired from the university in November 2012 to take on the full-time challenge of battling brain lining cancer. He continued to conduct research and recently received the 2012 Marketing Education Review Best Article of the Year award with co-author Dr. Scott Swanson, UW-Eau Claire associate professor of marketing.

Chuck received a doctorate in marketing from Texas A&M University, master of business administration and master of science degrees in marketing and industrial engineering from UW-Madison, and a bachelor of arts degree in business administration and psychology from Carthage College. His resume also includes stints as sales promotion manager for Outboard Marine in Waukegan, Ill., from 1975 to 1980, director of marketing services for Parker Pen in Janesville from 1975 to 1980 and general manager of Vie de France in Houston, Texas, from 1986 to 1987.

Chuck is survived by his wife, Maria Bergevin, program assistant in UW-Eau Claire's Service for Students with Disabilities office, and his children, Ria Sharon, Peter Ault, and Graham Tomkovick.

Chuck’s family invites memorials to the Dr. Chuck Tomkovick Fund through the UW-Eau Claire Foundation. More information is available at

Personal messages and treasured memories may be shared online at!/TributeWall or on CaringBridge at

Excellence. Our Measure. Our Motto. Our Goal.