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May 1, 2013

Broesch selected as first Outstanding Business Communication Student

Jakob BroeschJakob Broesch, a senior majoring in information systems development, is the first recipient of the University of Wisconsin-Eau Claire Outstanding Business Communication Student Award. Broesch, who will graduate in May 2013, has accepted a position as a solution developer analyst for Avanade, a Microsoft solutions development company. He is from Merrill, WI

The recipient of the new award is a senior who demonstrates excellent oral, written, and interpersonal skills; has achieved high grades in business communication courses; and has completed (or is in the process of completing) the Advanced Business Communication Certificate.

“Jakob was selected for his achievements in business communication classes and his recognition of the role business communication will play in his professional success,” said Dr. Paula Lentz, director of the Business Communication Program. “While effective business communication skills are critical for all students, these skills are especially important for information systems graduates who must be able to explain technical information to non-technical employees and clients.”

For more information about the Outstanding Business Communication Student Award, contact Dr. Paula Lentz, director, UW-Eau Claire Business Communication Program.

Meet Jakob Broesch

“My time at University of Wisconsin-Eau Claire has opened the door for other unique experiences,” said Jakob Broesch, 2013 UW-Eau Claire Outstanding Business Communication Student.

An information systems major, Broesch enhanced his knowledge of the profession by working as a technician at the Rescom Helpdesk, the support team for the computing and networking infrastructure within the university’s residence halls. The technical and interpersonal communication skills he gained at Rescom helped him secure an internship with Cargill’s Global Network Services.  

Broesch expanded his knowledge of how global business really works by participating in the College of Business’s Indo-US Collaborative Program with Sri Ram College of Commerce in Delhi, India. During the three-week experience, Broesch attended lectures and explored business and cultural sites in the cities of New Delhi, Agra, and Jaipur.

He has been active in many student organizations. Broesch is a member of the Association for Information Technology Professionals, and he recently coordinated the organization’s annual TechCon Conference, an event that brings students and companies together to discuss how technology affects future careers. As a member of Collegiate DECA, Broesch participated in the Business Ethics competition at the state level and advanced to the organization’s International Career Development Conference. He was president of the UW-Eau Claire National Residence Hall Honorary, an organization that provides programs, activities, and leadership opportunities to all on-campus residents.  Broesch was president of the university’s Governors Hall Council and he was the philanthropy co-chair for the Wisconsin United Residence Hall Association, a statewide organization that serves residence housing communities on 17 Wisconsin campuses.

His interest in others, especially those less fortunate than he, resulted in his co-facilitating a UW-Eau Claire alternative spring break trip to Indianapolis. During this weeklong experience, Broesch helped rebuild houses, package over 3,000 food packages for low income families, pick up trash at a women’s shelter, and work with disadvantaged high school students.

Broesch also has a fun side to his personality. He spent several months as an intern at Walt Disney World Resort in Orlando, Florida where he was a “showkeeping” custodian who regularly engaged passersby in a friendly game of bottle cap hockey.

“When I think of Jake, the words 'high energy' and 'positive attitude' come to mind,” said Dr. Paula Lentz, director of the Business Communication Program. “Jake is a very bright student who has many diverse interests and the communication skills to succeed in whatever path he pursues. I can think of no better individual to be our first Outstanding BCOM student,” said Lentz.

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