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April 23, 2013

UW-Eau Claire student teams win Target Case Competition scholarships

Target Case Competition

From l to r: Joseph Mansur, Michael Abbott, and Matthew Kempfert presenting their findings.



The University of Wisconsin-Eau Claire student team consisting of Michael Abbot, Matthew Kempfert, and Joseph Mansur placed first at the 2013 UW-Eau Claire Target Case Competition. Each team member received a $500 scholarship.

Abbot is a senior IS, business analysis major from St. Paul, MN; Kempfert is a senior, IS systems development major from Appleton, WI; and Mansur is a senior accounting major from Mendota Heights, MN.

Finishing second was the team consisting of Aaron Hrad, a senior computer science software engineering major from Phillips, WIAaron Polzin, a junior IS business analysis major from Janesville, WIMichael Gillard, a senior IS business analysis major from Hastings, MN; and Jeremy Wick, a sophomore IS systems development major from Hastings, MN. Each member received a $300 scholarship.

This year’s case study entitled, “The War for Guests,” required students to develop a comprehensive analysis of Target’s competition that included a SWOT analysis of the current situation Target faces with small urban format stores, as well as a second SWOT analysis based upon implementation of the proposal.

Students had approximately two months to complete the case which they received on February 12th. They submitted their written analysis to Target on March 29th, and formally present their analysis to Target judges on April 3rd. Scholarship recipients were announced one week later on April 10.

Creativity, written and oral communication skills, and business strategy all played a part in the judging results.

Coordinating the case competition were Lloyd Clausen, Target HR campus recruiter, Target; and Don Gaber, senior lecturer, UW-Eau Claire Department of Information Systems.

Scholarships for the 2013 case competition were funded by a $4,000 grant from the Target Company. Since 1946, Target has given 5 percent of its income to communities through grants and a variety of programs like Take Charge of Education®. Today, that giving equals more than $3 million a week, largely directed towards supporting education. Additional information regarding Target’s commitment to corporate responsibility can be found at Target.com/HereForGood.

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