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February 6, 2013

UW-Eau Claire AMA case team advances to International Collegiate Case Competition finals

AMA Case Team

Back row (left to right): Dr. Scott Swanson, Ariel Wegner. Front row (left to right): Krista Roble, Karen Dahl. Missing from photo, Bryce Dankers.

2013 Case Competition Finalists

  • British Columbia Institute of Technology
  • Florida International University
  • Hofstra University
  • Portland State University
  • Texas State University–San Marcos
  • University of Arizona
  • University of Nevada Las Vegas
  • University of Pennsylvania
  • University of Wisconsin–Eau Claire
  • University of Wisconsin–Whitewater

Once again the University of Wisconsin-Eau Claire American Marketing Association (AMA) case team will advance to the finals of the AMA International Collegiate Case Competition. See sidebar. The 2012-2013 case competition will be held in conjunction with the 35th Annual AMA International Collegiate Conference in New Orleans, LA, March 21-23.

This is the second time a UW-Eau Claire team has made it to the finals, according to Dr. Scott Swanson, associate professor of marketing and faculty coach for the group. Last year’s UW-Eau Claire case team finished second in the international competition.

UW-Eau Claire AMA members competing in 2012-2013 AMA case competition are Karen Dahl, a senior organizational communication major from Appleton, WI; Bryce Dankers, a senior accounting and finance double major from Plainview, MN; Krista Roble, a senior marketing major from Appleton, WI; and Ariel Wegner, a senior marketing major from Marshfield, WI.  

The AMA Case Competition is a yearlong event that brings together top business students to work on a marketing challenge submitted by a sponsoring organization. This year’s case required teams to develop an integrated marketing communications plan for Donate Life America, a nonprofit alliance of national organizations and local coalitions dedicated to educating the public about organ, eye and tissue donation. Teams were asked to develop a plan that would create a passion for donation that would ultimately lead to donor registration and advocacy.

“The case competition is very competitive with over 60 teams submitting marketing plans for the client each year,” said Karen Dahl. “To say four UW-Eau Claire AMA students developed one of the top plans of the competition is truly an accomplishment. We all learned more about teamwork and time management, too, which are important aspects of the professional world.”

Wegner agreed.

“This experience allowed me to work on a real life situation that required secondary and primary research as well as collaborating with a team of students and a faculty adviser,” said Ariel Wegner. “Now that we made top 10, I will also get experience presenting in front of a board of directors.”

In addition to developing their marketing and communication skills, UW-Eau Claire team members believe participation in the case competition will give them an advantage over other job candidates.

“Participating in the case competition will definitely help me professionally in the future,” said Krista Roble. “Since being on the case team is not required in AMA, it will show employers that we are motivated students who are eager to get involved and go above and beyond expectations within an organization. Making the top ten and presenting to executives at an international conference doesn't look too bad, either!”

The AMA International Case Competition is open to undergraduate teams at universities that have an affiliated AMA collegiate chapter. For more information about the UW-Eau Claire AMA chapter, contact AMA president Kaitlin Nix at or view the chapter website at

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