February 28, 2013
Marketing forum “Everyone sells!” to be held March 26
“Everyone sells!” is the title of a panel discussion to be held at the University of Wisconsin-Eau Claire, Tuesday, March 26, 2013 at 4 pm in Schneider Hall Room 100. The event is free and open to the public.
“Too often students think of sales as something that happens only in a corporate setting,” said Dr. Bob Erffmeyer, professor of marketing and director of the Center for Sales and Sales Management. “This year’s panel focuses on careers not traditionally associate with sales. All of our panelists are effective “salespeople” who know how to “sell” their organizations to others.”
Members of the 2013 panel include
- Jackie Boos, membership and group sales manager, Visit Eau Claire
- Heather Kretz, assistant director, UW-Eau Claire Admissions
- Suzie Slota, director of financial development, YMCA of Eau Claire.
Erffmeyer and Jerry Kollross, sales coach and instructor, and assistant director of the Center for Sales and Sales Management, will moderate the discussion.
The panelists will discuss how they use sales skills to further the goals of their organizations. They will offer recommendations to students who wish to pursue careers similar to theirs.
“Our goal is to show all students, not just marketing students, that selling skills are very useful to have,” said Kollross.
Effective sales people, according to Erffmeyer and Kollross, are persuasive communicators who have excellent oral and written communication skills. They know the features and benefits of the product or service they are selling as well as the offerings of their competitors. They are good networkers who can build rapport, and develop and maintain good relations by listening to their customer’s needs and following through on their requests. Effective sales people are self-confident, motivated individuals who are goal oriented.
“These skills are critical for success,” said Kollross. “This is true whether you are selling a product, a service, an idea, a community, a university, or even yourself during a job interview.”
The panel is the first program in the 2013 Hot Topics: Marketing Forum series. The event is sponsored by the UW-Eau Claire Department of Management and Marketing, Center for Sales and Sales Management, and the UW-Eau Claire Chapter of Pi Sigma Epsilon (PSE). The panel is held in conjunction with the 2013 UW-Eau Claire Women’s History Month.
Meet the panel participants
Jackie Boos, membership and group sales manager at Visit Eau Claire, is responsible for booking convention business to the area that creates an economic impact in the community by utilizing hotels, venues, restaurants, and attractions. She also works with local businesses to market their products and services to visitors and residents. Boos has been at Visit Eau Claire since 2008.
Prior to joining Visit Eau Claire, she worked for the Heidel House Resort in Green Lake, WI where she oversaw 127 weddings in her first two summers as the senior catering manager.
Boos holds a Bachelor of Science degree in communications and public relations from the University of Wisconsin-Stevens Point.
Heather Kretz, assistant director of UW-Eau Claire Admissions, is responsible for marketing, student recruitment, strategic planning and communication, and team management. She also serves as an adviser to the Campus Ambassadors and has special interest in student and staff leadership development.
Kretz has worked in higher education admissions and student recruitment for 12 years. She began her career at the University of Wisconsin–Milwaukee where she worked in the Department of Recruitment and Outreach as an admissions counselor. She came to the UW-Eau Claire Admissions Office In 2004.
Kretz graduated in 2001 from UW-Eau Claire with a bachelor’s degree in mass communications–public relations and a minor in English literature. She earned a master’s degree in organizational leadership from Gonzaga University in Spokane, Washington.
Suzie Slota, financial development director for the YMCA of Eau Claire, leads an annual campaign to raise approximately $200,000 through individual solicitations and a variety of fundraising events. She also assists with raising funds for various YMCA programs and the capital campaign.
Prior to joining the YMCA staff, she was the alumni director for the UW-Eau Claire Alumni Association, and the executive director and founder of the Children’s Museum of Eau Claire. An active volunteer, she is engaged in work of the University Lutheran Church, Beacon House, Community Table and the Eau Claire Chamber of Commerce’s Youth Leadership Eau Claire program.
Slota graduated from UW-Eau Claire in 1994 with a Bachelor of Arts degree in history. She has a Master of Science degree in geography from the University of Wisconsin-Madison. She was recognized as the 2005 UW-Eau Claire Outstanding Recent Alumna by the UW-Eau Claire Alumni Association, and the 2006 Badger of the Year by the Chippewa Valley Chapter of the Wisconsin Alumni Association.