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December 13, 2013

Steinert named Outstanding Marketing Student; marketing and sales students recognized

Outstanding Marketing Graduate Nominees

From left to right: Arianne Thompson, Amber Steinert, Andrew Wians, and Kyle Goodmanson



The University of Wisconsin-Eau Claire College of Business marketing faculty hosted the December 2013 marketing graduates at a buffet dinner, Thursday, December 12. The event was held at the home of Dr. Joe Bonner, associate professor of marketing.

Amber Steinert, a marketing analytics major from Duluth, MN, was named the December 2013 Outstanding Marketing Student. See box below to learn more about Steinert.

Other students nominated by the marketing faculty for the award and recognized at the event for their scholarship, leadership, and community service were as follows:

  • Kyle Goodmanson, a marketing major from Mahtomedi, MN
  • Arianne Thompson, a marketing analytics major from River Falls, WI
  • Andrew Wians, a marketing analytics major from Appleton, WI.

Five students were also recognized for completing the requirements for Certified Sales Student certificate sponsored by the University Sales Center Alliance (USCA), a consortium of accredited sales programs from across the country. These students were as follows:

  • Ellen Fox, a marketing major from Lakeville, MN
  • Callie Johnson, a business administration major from Spooner, WI
  • Michael Lesinski, a professional sales marketing major from Neenah, WI
  • Cassandra Norwick, a marketing analytics major from Philips, WI
  • Arianne Thompson, a marketing analytics major from River Falls, WI.

Sales Certificate Recipients

From left to right: Callie Johnson, Arianne Thompson, Elle Fox, and Cassandra Norwick



The Certified Sales Student certificate is awarded to students who go beyond the minimum course requirements in preparing themselves for successful sales jobs and careers. Any college student attending a USCA member school can earn this certificate by meeting the required coursework with authorized faculty and completing the extracurricular requirements which includes participation in internships, sales competitions, and professional training seminars.

For more information about the marketing awards, contact Dr. Scott Swanson, UW-Eau Claire Department of Management and Marketing. For information about the Certified Sales Student certificate, contact Dr. Bob Erffmeyer or Jerry Kollross, UW-Eau Claire Department of Management and Marketing.

Meet Amber Steinert, December 2013 Outstanding Marketing Student

Amber Steinert"Amber is such a talented and sharp student,” said Dr. Joe Bonner, associate professor of marketing. “She has the initiative, drive and enthusiastic personality to be successful in whatever career she wants to pursue."

A marketing analytics major, Steinert furthered her knowledge of her academic area  by completing marketing internships at Western Dairyland, Mason Companies and the 3M Center, where she will work after graduation as a marketing analyst.

She also completed a certificate in Advanced Business Communication.

“Without the Advanced Business Communication Certificate, I know I would not be where I am today,” she said. “The courses required for this certificate offer a lifetime benefit. The seminar and advanced writing courses were especially helpful in developing my leadership and communication skills.”

Steinert was a member of the first UW-Eau Claire team to participate at the International Collegiate Business Strategy Competition (ICBSC), an annual event hosted by the California State University, Long Beach. The experience was especially sweet for Steinert and her teammates as they placed first in their division.

“Amber carried herself with confidence during a highly stressful presentation to a panel of judges consisting of executive bankers and corporate chief executive officers,” said accounting instructor Matt Fish who was one of the coaches for the UW-Eau Claire team. “Our team received many compliments on its ability to effectively communicate and present technical information largely because of her.”

The ICBSC wasn’t her first competition. Steiner twice qualified to compete at the National Collegiate DECA Conference, an experience she said taught her how to think on her feet. Collegiate DECA also allowed her to practice her leadership skills as she served the organization as vice president of marketing and public relations.

Steinert attributes UW-Eau Claire for helping her develop the knowledge and skills she needs for her career. She believes she is prepared for whatever the real world has in store for her.

Fish agreed.

“I am confident Amber will succeed in anything she sets out to accomplish and am thankful I had the opportunity to work with her while she earned her undergraduate degree,” he said. “The 3M Company is very lucky to have her."

Excellence. Our Measure. Our Motto. Our Goal.