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November 6, 2013

UW-Eau Claire BCOM faculty present at international convention

BCOM faculty

l to r: Marcy Leasum Orwig, Paula Lentz, Mark Twesme, Emily Elsner Twesme, Cindy Hofacker, Ed Hofacker, Jan Bednar, Keith Stearns

Six faculty members from the Department of Business Communication attended the Association for Business Communication 78th Annual International Convention in New Orleans, October 23–26. Members of the department presented posters and papers and participated on a panel discussion. See below. Dr. Paula Lentz, academic program director for the department, also served the conference as a pre-proposal peer reviewer.

Poster Sessions

  • Jan Bednar and Keith Stearns presented, “So You Think You Can Dance? Comparing Student and Employer Missteps During the Employment Search.”
  • Cindy Hofacker presented, “Yes! Business Presentations Can Be Offered Online”


  • Paula Lentz presented, “Organizational Storytelling as Business Communication: Moral Imagination and Employee Empowerment”
  • Marcy Orwig presented, “The ‘Genreology’ of U.S. Army World War I Records: Adaptation in Organizational Communication and War”
  • Emily Elsner Twesme presented, “You Want Me To Do What? Increasing Traditional, Non-Traditional, and International Student Success Through the Use of Business Writing and Presentation Centers”

Panel presentation

  • Cindy Hofacker presented “Informational Interview and Roundtable Discussion” as part of My Favorite Assignment panel discussion
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