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March 1, 2012

Marketing forum series kicks off with "Women in Sales" panel discussion

10"Women in Sales: Can you be successful and still have a life?", is the title of a panel discussion to be held at the University of Wisconsin-Eau Claire, Tuesday, March 27. The discussion, which will begin at 5 pm in Schneider Hall Room 100, is the first event in the Department of Management and Marketing’s new Hot Topics: Marketing Forum series.

This very personal panel presentation will give participants a glimpse into the lives of three successful sales women:

  • Jenna Weber, ‘08, senior customer executive, Hormel
  • Kay Kacheroski, ‘96, haberdasher, Tom James of Minneapolis
  • Darlene Von Arx, LUTCF, ‘91, executive sales representative, Liberty Mutual.

The women panelists will discuss why they chose sales as a profession and what a typical day is like for them. They will offer tips for getting a job in sales and strategies for advancing one’s career. Of special interest to those attending the event will be the panelists’ answers to questions related to work-life issues. Discussion will address topics such as settling into a new community, handling stress, dating coworkers and clients, and juggling job responsibilities with personal ones.

“The topic of this panel really resonates with me,” said Kellen Busey, a junior marketing-professional sales student from Rochester, MN, who will moderate the discussion. “As a young person who is working hard to get a degree in hopes of having a successful career, I have always struggled with the idea of balancing both career and life. I hope to learn from the panelists’ personal experiences and apply them to my life when I graduate next year,” she said.

Busey believes both men and women will find the panel discussion extremely beneficial.

“These women can teach students real life applications that they would not learn in the classroom, but are important to their success after graduation,” she said.

The event is free and open to the public.

The Women in Sales panel discussion is sponsored by the UW-Eau Claire Department of Management and Marketing, and College of Business. The UW-Eau Claire Chapter of Pi Sigma Epsilon (PSE) is the host for the event. The panel is held in conjunction with the 2012 UW-Eau Claire Women’s History Month.

For more information, contact Dr. Bob Erffmeyer and Jerry Kollross, Department of Management and Marketing, or Kellen Busey, Pi Sigma Epsilon.


NEW! View photos from the "Women in Sales" panel discussion here.

Meet the panel participants

Kellen BuseyKellen Busey, panel moderator, is a junior marketing major with a professional sales emphasis. Originally from Rochester, MN, she chose UW-Eau Claire because of the study abroad opportunities and the professional sales program. Busey has always had a passion for sales. As a freshman, she found an outlet to express that enthusiasm through Pi Sigma Epsilon (PSE), the professional fraternity for students in marketing, sales and management. Currently, she is president of the Eau Claire chapter.

In November 2011, Busey competed at the Midwest Regional PSE Pro-Am-Sell-a-Thon sales competition. She took first place, beating out 43 students from 11 different universities around the region, and earning the right to compete at the National PSE Pro-Am Sell-a-Thon on March 16, 2012 in Indianapolis, IN. Busey hopes to find a job in sales after she graduates that allows her to travel the world and experience as many cultures as possible.

Kay KacheroskiKay Kacheroski didn't consider a career in sales until her last semester at UW-Eau Claire when she realized that communications disorder wasn't the profession for her. Working with clients in the department's clinical lab, Kacheroski discovered that she needed a field that offered more immediate results. It was then that she knew her future was in sales.

Finishing her degree requirements, Kacheroski graduated in 1996 with a Bachelor of Arts degree in communication disorders. She moved to the Twin Cities where she began her career as sales rep in the Northwest Athletic Club system. Kacheroski worked her way up the corporate ladder to become sales manager and eventually corporate sales rep. Because good sales people are always in demand, she was eventually recruited by Tom James as a haberdasher.

Kacheroski's personal book of business includes clients who depend on her to plan, coordinate and maintain their wardrobes so they are perfectly attired for any situation. Her first year with Tom James, she was recognized as a Top Rookie of the Year after achieved the third highest sales in the company for new sales people. Since then, Kacheroski has achieved Centurion 100 and President's Club status based on the volume of sales she generates each year. Her personal goal – to build a $1 million business.

When she isn't working, Kacheroski enjoys traveling, spending time with her family especially her nephews, running, working out, watching sporting events, and reading.

Darlene Von ArxDarlene M. Von Arx, LUTCF, started her career in the insurance industry at the age of 18 as a claims processor with Northwestern Crop & Hail Insurance. In 1986, she began her education at UW-Eau Claire and simultaneously started a position as a customer service representative with American Family Insurance. She graduated from UW-Eau Claire in 1991 with a major in finance.

After graduation, Von Arx moved to the Twin Cities. She joined Liberty Mutual in 1992 and attained her current position as executive sales representative in 2005. Currently, she services more than 3,200 accounts totaling more than $3.7 million in premium. She is a member of the National Association of Insurance and Financial Advisors and is a fellow in the Life Underwriting Training Council. Von Arx has received the Liberty Leaders award ten times and the Liberty Life Leaders award six times. In 2011, she was one of only four employees inducted into the Liberty Mutual Sales Hall of Fame which recognizes employees who excelled in the sale of new business, and are considered a mentor, leader, and role model by peers and management.

Von Arx regards her family as the most important people in her life. Her husband, Bob, has always been a sounding board offering her encouragement and support; her daughter, Jennifer, has been her motivation; and her eight siblings have shaped her competitiveness, drive, team-orientation, and knowledge of group dynamics.

Jenna WeberJenna Weber is a 2008 graduate of the UW-Eau Claire marketing program. Originally from Bryant, WI, Weber was a member of the Blugold women's volleyball team for four years. Recognized for her leadership both on and off the court, she was the recipient of numerous awards including the team's Blugold award which is presented to the player who exemplifies dedication, work ethic, teamwork and pride. Weber competed in the 2007 UW-Eau Claire Great Northwoods Sales Warm-Up, an event she described as one of the greatest experience of her college career, and she attended the 2008 National Collegiate Sales Competition at Kennesaw State University. She completed a marketing internship with Hormel Foods during the summer of 2008. She graduated summa cum laude from UW-Eau Claire In December 2008.

Following graduation, Weber began her career with Hormel as a sales trainee in Kansas City, KS. A promotion to customer executive eight months later required her to move to Albany, NY where she sold meat, grocery and deli products to Price Chopper, a small regional chain with 130 stores. In November 2010, Weber was promoted to senior customer executive and relocated to Minneapolis, MN. Currently, she sells grocery products to Supervalu headquarters, a major client with over 900 stores. Weber is a member of NEW: Network of Executive Women. In fall 2011, she began the MBA program at the University of Minnesota Carlson School of Management.

Excellence. Our Measure. Our Motto. Our Goal.