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March 12, 2012

Spring 2012 Sim Superbowl to be held April 24th

The Sim Superbowl is a three-hour competition that allows University of Wisconsin-Eau Claire business students to apply what they have learned during the strategic management capstone course taught by Department of Management and Marketing faculty members Todd Hostager, PhD and Kristy Lauver, PhD. The event is held each semester.  

The spring Sim Superbowl will be held Tuesday, April 24, 2012 in Schneider Hall 100. Approximately 175 students will participate in the event.

During the competition, teams use Glo-Bus, a computer simulation, to run hypothetical digital camera companies in head-to-head competition against their classmates. Each team is responsible for “assessing market conditions, determining how to respond to the actions of competitors, forging a long-term direction and strategy for their company, and making decisions relating to workforce compensation and plant operations, assembly plant capacity, pricing and marketing, finance, and corporate social responsibility/citizenship” (Source:

Decisions made by student teams affect their company’s individual performance as well as its rank within the global marketplace. Individual company and industry results are posted every 30 minutes. Overall industry leaders are announced at the end of the competition.

Excellence. Our Measure. Our Motto. Our Goal.