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November 1, 2012

College of Business faculty recognized at Authors Celebration

Four University of Wisconsin-Eau Claire College of Business faculty members were recognized at UW-Eau Claire Authors Celebration 2012, Thursday, October 11, 2012 in the Davies Center Ojibwe Ballroom.

Recognized at this year’s event were Dr. Kristopher Kemper, Department of Accounting and Finance, Dr. Jean Pratt, Department of Information Systems, Dr. Pedro Sottile, Department of Accounting and Finance, and Dr. Scott Swanson, Department of Management and Marketing. See an overview of their research below.

The UW-Eau Claire Authors Celebration celebrates the publishing accomplishments of all university staff by highlighting representative successes. The event is hosted by the UW-Eau Claire Office of Research and Scholarly Programs.

Overview of Research Projects

Dr. Kemper’s Research

Kris Kemper“Many investment companies hold diversified asset portfolios and frequently try to mirror or outperform a market index for each asset class such as stocks and bonds. Often the same issuers appear in each of those indices and this may lead to undesirable results such as during a crisis period. Our research further explores the topic of diversification with a special focus on the financial crisis period of 2007 through 2009. Our results indicate that there is benefit in terms of correlations from holding bond and stock portfolios. Interestingly, these findings show the benefit is most pronounced during times of market stress.”

Dr. Pratt’s Research

Jean Pratt“Collaboration is critical for success in business. This research focused on fostering interdisciplinary collaboration among College of Business researchers by identifying journals that published research articles referencing two or more related business disciplines. Bibliometric citation analysis was used to identify the source of citations from research articles. Multidimensional scaling diagrams identified journals appearing in the overlap between any two business disciplines.”

Dr. Sottile’s Research

Pedro Sottile“Business cycle management involves the application of a set of typically countercyclical prescriptive behaviors that, when applied in a timely way over the course of the business cycle, is said to improve the performance of an organization relative to rivals. Our central proposition argues that firms that exhibit business cycle management behaviors in response to, or anticipation of, movements and turning points in the business cycle should outperform firms that fail to adopt such behaviors or fail to adjust as quickly. Results after using discriminant analysis and conditional logit provide strong preliminary support for claims that business cycle-sensitive management behaviors help explain observed heterogeneities in firm performance.”

Dr. Swanson’s Research

Scott Swanson“Marketers are being challenged to not just satisfy customers, but delight them. In order to accomplish (avoid) customer delight (outrage), the factors that create these emotions must first be isolated and identified. The present study utilizes the critical incident technique to identify the interpersonal and non-interpersonal factors associated with creating delight or outrage in a performing arts setting. Findings provide rich contextualization of important quality factors, and illustrate the key role played by employees in managing the co-consumption process. In addition, the identified factors are associated with the commitment measures of word-of-mouth behavior, re-patronage intentions, and donation intentions.”

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