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April 4, 2011

UW-Eau Claire Students Win Scholarship Awards in Target Case Competition

Five teams from the University of Wisconsin-Eau Claire competed in the Target Multi-Channel Retailing Case Study. UW-Eau Claire teams received $4,000 in scholarships.

Teams were challenged by Target to create a multi channel strategy to showcase the increased presence of food in their stores. When completing their research, students took into consideration new technologies, implications for retail business models, inherent strengths and weaknesses, and social media.

Students made a formal present of their solutions via videoconferencing from UW-Eau Claire to the judges at the Target headquarters in Minneapolis, MN. Creativity, written and oral communication skills, and business strategy all played a part in the final solutions.

Members of the UW-Eau Claire teams placing in the competition were as follows: First place (each member received $500): Jennifer Bossenbroek, Joe Bottensek, Jason Lieble, and Kyoko Takashima; Second place (each member received $300): Pia Lor, Chue Thao, and Blia Xiong; Third place (each member received $200): Jakob Broesch, Jeremiah Isaacson, and Beatris Mendez Gandica.

Jessica Lozano-Williams, Target campus recruiter, coordinated the study with UW-Eau Claire IS instructor Don Gaber and Dr. Dawna Drum, COB coordinator of instructional technology.

Target Case Competition

Photo by Laura Gaber

Front row: Beatris Mendez Gandica (Intl Bus/IS)
Second row, from left to right: Jennifer Bossenbroek (Marketing), Jason Lieble (IS), Ashley Sheridan (Biology), Kyoko Takashima (IS), Jakob Broesch (IS/CS), Pia Lor (Acct/IS/Mgmt), Chue Thao (CS)
Third row, from left to right: Joe Bottensek (IS/CS), Jeremiah Isaacson (IS), Austin Nader (IS), Aaron Hrad (CS), Luke Komiskey (CS/IS), Ethan Frei (CS).
Not pictured: Cory Pinkner (BusAd/IS), Mike Abbot (IS/Spn), Jared Caspers (IS), Blia Xiong (CS/IS).

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