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March 2, 2011

American Marketing Association Gets Involved with Special Olympics

Polar PlungeThe American Marketing Association (AMA) participated in the twelfth annual Eau Claire Polar Plunge last Sunday afternoon along with other UW Eau-Claire students and community members.

Eau Claire’s Polar Plunge was held from 12-3 p.m. at Half Moon Beach in Carson Park. The Polar Plunge is the largest fundraising event for Special Olympics. Community members, organizations, businesses and students collect pledges of at least $75 each and then participate in the event by plunging into the wintry water.

UW Eau-Claire’s AMA chapter plunged at approximately 1:16 p.m. and raised $1,045 with six plungers. The money raised from the Polar Plunge supports over 10,000 Special Olympics athletes with their competition and training in 18 different sports. Last winter’s Eau Claire Polar Plunge involved 900 plungers and raised $110,000 for Special Olympics athletes.

AMA members are always looking to support Special Olympics. AMA also runs an event called Special Olympics Bowling, where AMA members dedicate an afternoon creating relationships and bowling with Special Olympics Athletes.

AMA is a student-run professional business organization that offers students the opportunity to learn essential skills and leadership to prepare for a future in business. For more information about AMA, contact President Kelli Renstrom at or visit our website at

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