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December 5, 2011

UW-Eau Claire marketing students finish on top at Marketplace Live Global Competition

University of Wisconsin-Eau Claire marketing teams finished first in six out of eight games and second in one game during the Marketplace Live Global Competition. See results below. The competition was administered by Innovative Learning Solutions, Inc. (ILS) of Knoxville, TN.

UW-Eau Claire marketing students participated in the competition as part of the fall 2011 marketing capstone course taught by Dr. Joseph Bonner, associate professor of marketing.

The 10-week Internet-based competition required teams to use Marketplace Live, a sophisticated computer program that simulates the ever-changing global marketplace. Students managed the start-up and growth of an entrepreneurial firm. The competition dealt with market analysis, business strategy, real-time competitive analysis and response, and the interplay between marketing, manufacturing, finance, and accounting.

The global competition included 37 student teams from schools in the United States and Europe including Texas Tech University, Tennessee State University, University of Alabama, University of Economics-Bratislava (Slovakia), and Vysoka Skola Chemicko-Tchnologicka (Czech Republic). UW-Eau Claire teams competed at the most difficult level according to Bonner. 

UW-Eau Claire Fall 2011 Marketplace Live Global Competition Winners

Game 1
Grand Market Master (1st Place): Daisy Chain
Students: Breanna Begin, Jennesa Davidson, Tasha Douglas, Emily Norgaard

Game 2
Grand Market Master (1st Place): Initech
Students: Ivan Franklin, Kevin Kachel, Brandon Peterson, Alex Syse

Game 3
Grand Market Master (1st Place): TriTech
Students: Carly Zubell, Min Sun, Emily Swift

Game 4
Market Leader (3rd Place): Comptek
Students: Trevor Anderson, Richard Dennis, Kyle Hagan, Josh Lamers

Game 5
Grand Market Master (1st Place): Chief Computers
Students: Jamisen Hauser, Jack Kolb, Christina Kubitschek, Joe Meinholtz

Game 6
Grand Market Master (1st Place): Inspire PC
Students: Kirstyn Fesenmaier, Eamon Flood, Danielle Herdegen, Nate VonBehren

Game 7
Grand Market Master (1st Place): Trava
Students: Kevin Erickson, Ashley Krautkramer, Emelia Tan

Game 8
Market Master (2nd Place): Inatek Systems
Students: Morgan King, Katelind McKinster, Ryan Pederson, Courtney Skoog

Excellence. Our Measure. Our Motto. Our Goal.