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April 16, 2010

IS Student-Faculty Team Presents Findings at National Student Research Conference

Tidie Tianda Rizanoor, a University of Wisconsin-Eau Claire senior IS-business analyst major and accounting minor from Jakarta, Indonesia, and Dr. Bruce W.N. Lo, Department of Information Systems, represented UW-Eau Claire, at the 24th National Conference on Undergraduate Research April 15-17 at the University of Montana in Missoula.

Rizanoor and Lo’s research, “Homogeneity and Heterogeneity in Cyberspace: A Comparison of Browsing Preferences of Global Web-Audience”, attempted to determine the effects of the Internet on globalization and localization by comparing the 100 most popular websites from China, Hong Kong, Macao, Singapore and Taiwan with respect to the sites’ popularity rankings, business content, site design and homepage layout. Preliminary results indicated that while the dominance of Internet does produce global homogeneous influences, regional variations existed due to local culture or regional norms.

Rizanoor and Lo believe that findings from their study may assist global companies to create specifically styled websites that more effectively market their products and services to other parts of the world.

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