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Rama Yelkur, D.B.A. 

International Business Program Director
Professor, Marketing
Department of Management and Marketing


  • D.B.A., Mississippi State University
  • MBA, PSG College of Technology, Coimbatore, India
  • B.S., Ethiraj College, Madras University, India

Teaching Interests

  • International marketing
  • Marketing principles
  • Consumer behavior
  • Marketing research

Research Interests

  • Consumer choice behavior
  • Cross-cultural issues in international marketing
  • Country of origin, trade agreements (NAFTA and EU) and their impact
  • Special populations (such as Generation X consumers) and their choice behavior
  • Gender differences in responses to advertising
  • Super Bowl advertising effectiveness
  • Diffusion of innovations
  • Global new product development
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