Rama Yelkur, D.B.A. 

International Business Program Coordinator
Professor, Marketing
Department of Management and Marketing

Education

• D.B.A., Mississippi State University
• MBA, PSG College of Technology, Coimbatore, India
• B.S., Ethiraj College, Madras University, India
  
  

Teaching Interests

• International marketing
• Marketing principles
• Consumer behavior
• Marketing research
  
  

Research Interests

• Consumer choice behavior
• Cross-cultural issues in international marketing
• Country of origin, trade agreements (NAFTA and EU) and their impact
• Special populations (such as Generation X consumers) and their choice behavior
• Gender differences in responses to advertising
• Super Bowl advertising effectiveness
• Diffusion of innovations
• Global new product development