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Scott Swanson, Ph.D. 

Assistant Professor, Marketing
Department of Management, Marketing


  • Ph.D., University of Kentucky, Lexington
  • M.B.A., University of Wisconsin-Oshkosh
  • B.S., University of Wisconsin-River Falls

Teaching Interests:

  • Services marketing
  • Marketing research
  • Consumer behavior
  • Marketing principles

Research Interests:

  • Service recovery issues
  • Sports and sponsorship marketing
  • Impact of attributions and personality traits on service perceptions
  • Pedagogy
Excellence. Our Measure. Our Motto. Our Goal.