Scott Swanson, Ph.D. 

Assistant Professor, Marketing
Department of Management, Marketing

Education:

• Ph.D., University of Kentucky, Lexington
• M.B.A., University of Wisconsin-Oshkosh
• B.S., University of Wisconsin-River Falls
  

Teaching Interests:

• Services marketing
• Marketing research
• Consumer behavior
• Marketing principles
  

Research Interests:

• Service recovery issues
• Sports and sponsorship marketing
• Impact of attributions and personality traits on service perceptions
• Pedagogy