print header
Faculty/Staff

Sydney Chinchanachokchai, Ph.D. 

Assistant Professor, Marketing
Department of Management and Marketing

Education

  • Ph.D., University of Illinois at Urbana-Champaign
  • M.B.A., University of Illinois at Urbana-Champaign
  • B.B.A., Thammasat University, Thailand

Teaching Interests

  • Promotion and marketing communications
  • Marketing management

Research Interests

  • Consumer multitasking
  • Mind wandering
  • Cognitive thinking styles
  • Boredom
  • Narrative information processing
  • Attention
  • Memory
Excellence. Our Measure. Our Motto. Our Goal.