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Marketing

Marketing focuses on building customer relationships. It is a process that begins with discovering unmet customer needs and continues with researching the potential market; producing a good or service that satisfies targeted consumers; and promoting, pricing and distributing that good or service.

All organizations-profit-oriented and not-for-profit engage in marketing activities because all organizations must serve customer needs to succeed.

As a marketing student you will learn to...

  • Develop marketing strategy that maximizes a firm's share of the market and its profits while ensuring that the firm's customers are satisfied
  • Monitor trends that indicate the need for new products and services
  • Determine the demand for products and services offered by the firm and its competitors
  • Communicate marketing and sales information clearly and concisely to current and potential users
  • Become proficient in marketing industry specific software
  • Understand the importance of ethics in the marketing profession
  • Work effectively with people in project teams
  • Lead in the management of people

Careers in marketing include advertising, purchasing, retail buying, sales, brand or product management, store management, logistics, and events planning.

Comprehensive Major

(60 credits, no minor required)

Marketing
Provides a general overview of marketing. Prepares students for careers in promotion, distribution, retailing, and marketing research.

» View course requirements for general marketing program

Marketing Analytics

Focuses on the use of marketing databases and leading edge software to track and understand customer product preferences, launch new products quickly, and market products competitively. Prepares students for analytical decision-making careers in manufacturing, wholesaling, retailing, and integrated marketing communications.

» View course requirements for marketing analytics program

Professional Selling
Prepares students for careers in sales by helping them develop competence in oral persuasion skills, proposal preparation, negotiating, relationship management, and sales force management.

» View course requirements for professional selling program



» View course requirements for all marketing programs
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Change your major to marketing

Minor

(27 credits)

General Minor
Allows students to gain more focused study in marketing. The minor is available to business students as well as those students majoring in a discipline outside the College of Business.

» View course requirements for the program
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Change your minor to marketing

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