Marketing focuses on building customer relationships. It is a process that begins with discovering unmet customer needs and continues with researching the potential market; producing a good or service that satisfies targeted consumers; and promoting, pricing and distributing that good or service.

All organizations-profit-oriented and not-for-profit engage in marketing activities because all organizations must serve customer needs to succeed.

As a marketing student you will learn to...

• Develop marketing strategy that maximizes a firm's share of the market and its profits while ensuring that the firm's customers are satisfied
• Monitor trends that indicate the need for new products and services
• Determine the demand for products and services offered by the firm and its competitors
• Communicate marketing and sales information clearly and concisely to current and potential users
• Become proficient in marketing industry specific software
• Understand the importance of ethics in the marketing profession
• Work effectively with people in project teams
• Lead in the management of people
  

Careers in marketing include advertising, purchasing, retail buying, sales, brand or product management, store management, logistics, and events planning.