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David Tschida, Ph.D.

DavidTschidaAssistant Professor

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“I will never think about communication the same way again,” is a phrase I love to hear from my students. Perhaps it’s said because of an interesting example of public communication we were studying in class. Perhaps it is because of a critical theory we examined that opened my students’ eyes to the meaning in a communicated message.  Either way, I love it when my students are excited by their learning an eager to apply what they have learned to their professional and personal lives.

I teach primarily in the communication side of the CJ department. My teaching interests lie at the intersection of public communication, media studies, and critical cultural studies.  I teach courses such as persuasion, rhetoric of popular culture, communication analysis, and rhetoric and society.  My research focuses primarily on how we communication about environmental issues in public communication (e.g. a Supreme Court decision), in media studies (e.g. on the TV program Whale Wars) or in cultural studies (e.g. nature writing).  Secondary interests include the representation of gender and sexuality in the media and the ethical use of social media in public communication contexts.

I am a native of Minnesota. I earned a B.A. from St. Cloud State, an M.A. from the University of Nebraska Lincoln, and a Ph.D. from the University of Missouri.  I have taught at colleges and universities in Nebraska, Missouri, and Minnesota.  When I am not at UW-Eau Claire, my wife and I enjoy camping, hiking, and fishing in state and national parks. We also enjoy growing vegetables in our garden, cooking, and of course, eating!