Assistant Professor
Contact Information
I earned my Ph.D. in Mass Communication (2011) and Master’s in Advertising (2008) from the University of Florida. I got my B.A. in Advertising and Public Relations (2005) from Hanyang University, South Korea.
I teach advertising courses in the CJ department. In University of Florida, I have taught several advertising courses including Principles of Advertising, International Advertising, and Advertising Campaigns (Special Topic in Advertising).
The reasons why I love being an academic researcher are, first, because I enjoy exploring my curiosity and, second, because I would like to contribute to the world of knowledge by creating theories that can explain unsolved issues in our society. My research interest is mainly focusing on analyzing cultural aspects and building a theory that defines cross-cultural relationships, especially by analyzing advertising. I have focused in projects including cross-cultural studies in advertising by making comparison of executional elements and appeals, cultural values reflected in the lifestyle of social networking site users, gender stereotypes in print advertising targeted toward pregnant women, and prototypes of luxury brand advertising.
When I am not working, I enjoy cooking, baking, watching movies, playing tennis, and running around the park with my husband and my son, Keithan.
