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Curriculum

Hibbard Hall 152
(715) 836-2528

To Communication and Journalism Course Descriptions

The Department of Communication and Journalism faculty are committed to a philosophy emphasizing the development, integration, and practical application of theories, knowledge, and skills related to communication and journalism. Communication and journalism are crucial to a democratic society. Both require citizens to share and challenge information.

DEPARTMENTAL GOALS

To prepare students for responsible roles in communication and journalism, the department offers diversified curricula in which all students can expect to develop in these areas:

  1. awareness and knowledge of communication processes in diverse cultural, social, legal, and ethical contexts;
  2. critical and analytical thinking;
  3. research and information-gathering skills; and
  4. oral, written, and visual communication skills.

AREAS OF EMPHASIS

The department offers majors and minors in Communication, Journalism, and Mass Communication with the following options for areas of emphasis:

  • Communication majors/minors:
    Communication: Organizational Communication
    Communication: Communication Studies

  • Journalism major and minor

  • Mass Communication majors/minors:
    Mass Communication: Advertising
    Mass Communication: Public Relations

  • Multimedia Communication minor (CJ majors may select this minor)

INFORMATION FOR MAJORS

No student may have both a major and a minor from the Department of Communication and Journalism. No major or minor credit may be earned under the Satisfactory/Unsatisfactory option. Students majoring in Communication, Journalism, and Mass Communication may not include CJ courses in a topical minor without prior, written approval of the department chair.

Most upper division courses (numbered 300 and above) required in major and minor programs are available only to students who have completed prerequisite courses with grades of C or above and whose total and resident GPAs are 2.50 or higher.

Students who choose a major in Mass Communication or Journalism must meet curriculum accreditation standards set by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

Accreditation standards require that students complete 72 credits of coursework outside of their major, and complete the university general education requirements.

CORE CURRICULUM

All students majoring or minoring in Communication and Journalism must take CJ 105 as a major/minor requirement.

Students majoring or minoring in Communication and Journalism must also take CJ 202 in fulfillment of their GE-IA requirement. CJ 202 will count as part of the 72 credits of coursework unrelated to specific majors as required by the ACEJMC.

ADVISING INFORMATION

Students contemplating a major or minor in Communication or Journalism should arrange to meet with the department intake adviser for information regarding degree requirements. Students who declare a major in the Department of Communication and Journalism as juniors or seniors should not expect to finish the courses required for that major in fewer than four semesters. When completing the paperwork to declare this major, it is particularly important for students to work out the course sequencing necessary to finish in a timely manner.

Communication and Journalism departmental policy specifies that any student who is absent from the first day of class without prior approval of the course instructor may be dropped from the class in order to make room for other students.


 

MAJOR : COMMUNICATION , Liberal Arts
Organizational Communication Emphasis (Code 583-250)

This emphasis assists students in the development of professional, group, and interpersonal communication skills that enable them to enhance the communities, organizations, and societies in which they live and work. Students learn to analyze, develop, and deliver messages to a variety of stakeholders.

Communication: Organizational Communication majors must complete 36 credits that include the following core and organizational communication elective credits, and six credits of electives in CJ courses.

Core: 21 credits
CJ 105 Communication in Contemporary Society
CJ 250 Introduction to Organizational Communication
CJ 300 Research Methods
CJ 307 Small Group Communication
CJ 355 Strategic Message Design
CJ 357 Professional Communication
CJ 459 Communication Research Seminar (capstone)

Organizational Communication Electives
9 credits from the following:

CJ 184 Multimedia Communication
CJ 201 Introduction to Interpersonal Communication
CJ 301 Intercultural Communication
CJ/WMNS 317 Diversity & Communication: Organizational & Media Contexts
CJ 350 Human Resource Development
CJ 351 Strategic Event Planning
CJ 407 Leadership Communication
CJ 452 Health Communication
CJ 498 Internship

CJ electives: 6 credits




Minor: Communication, Liberal Arts
Organizational Communication (Code 583-450)

Students must complete 24 credits that include CJ 105, 250, 300, 355, and 357; and nine credits from the following: CJ 184, 201, 301, 307, 317, 350, 351, 406, 407, 452.


 

MAJOR: COMMUNICATION , Liberal Arts
Communication Studies Emphasis (Code 583-201)

This emphasis teaches students to analyze and enhance human communication through courses in theory, research and practice. After completing a common core of courses, majors in this emphasis specialize in either the study of how communication builds and maintains relationships (Interpersonal Communication) or how messages in political and popular culture influence society (Rhetoric and Popular Culture).

Communication Studies majors must complete 36 credits that include the following core courses, one of the following course sequences; and nine credits of electives in CJ courses.

Core: 15 credits
CJ 105 Communication in Contemporary Society
CJ 206 Human Communication Theory
CJ 207 Introduction to Rhetoric and Society
CJ 300 Research Methods
CJ 459 Communication Research Seminar (capstone)

Sequence Requirement, students must select one sequence: 12 credits

Interpersonal Communication
CJ 201 Introduction to Interpersonal Communication
CJ 301 Intercultural Communication
CJ 312 Gender and Communication
CJ 405 Communication and Conflict

Rhetoric and Popular Culture
CJ 310 Communication Analysis
CJ 314 Mass Media and Popular Culture
CJ/WMNS 317 Communication & Diversity: Organizational & Media Contexts
CJ 406 Persuasion

CJ electives: 9 credits


 

Minor: Communication, Liberal Arts
Communication Studies (Code 583-401)

Students must complete 24 credits that include CJ 105, 206, 207 and 300; and 12 credits from the following: CJ 201, 205, 301, 307, 310, 314, 406; CJ/WMNS 317.

 


MAJOR: JOURNALISM, Liberal Arts (Code 560-206)

Understanding the role of journalism in a democratic society is the goal of this major. This major prepares students to inform citizens and enhance democracy by gathering, writing, editing and delivering news across multiple platforms.

Journalism majors must complete 36 credits that include the following core courses, CJ 425 OR 426 OR 427, and nine credits of electives in CJ courses.

CJ 105 Communication in Contemporary Society
CJ 184 Multimedia Communication
CJ 222 Beginning Journalism
CJ 303 Research Methods for Journalists
CJ 321 Intermediate Journalism
CJ 412 Mass Media Ethics
CJ 414 Mass Media Law
CJ 429 Digital Newsroom (capstone)

Advanced Journalism students must select one course: 3 credits
CJ 425 Advanced Visual Journalism
CJ 426 Advanced Broadcast TV News
CJ 427 Advanced Reporting and Editing

CJ electives: 9 credits




Minor: Journalism, Liberal Arts (Code 560-406)

Students must complete 24 credits that include CJ 105, 184, 222, 303, 412, and nine credits of electives in CJ courses.


 

MAJOR : MASS COMMUNICATION , Liberal Arts
Advertising Emphasis (Code 584-205)

Understanding the objectives, message concepts, and strategies which underlie advertising is the goal of this sequence. Students are prepared to conduct research, establish goals, create messages, and implement plans.

Advertising majors must complete 36 credits that include the courses listed below and six credits of electives in CJ courses.
CJ 105 Communication in Contemporary Society
CJ 265 Fundamentals of Advertising
CJ 300 Research Methods
CJ 362 Advertising Media Planning
CJ 365 Advertising Writing and Design
CJ 412 Mass Media Ethics
CJ 414 Mass Media Law
CJ 460 Advertising Account Management
CJ 464 Advertising in Contemporary Society
CJ 466 Advertising Campaigns (capstone)


CJ electives, 6 credits: CJ 361 Advertising Account Planning recommended


 

MINOR: MASS COMMUNICATION , Liberal Arts
Advertising (Code 584-405)

Students must complete 24 credits that include CJ 105, 265, 300, 362,
365, and 460; and 6 credits of electives in CJ courses.


 

MAJOR: MASS COMMUNICATION , Liberal Arts
Public Relations Emphasis (Code 584-270)

The goal of this emphasis is to understand objectives and strategies that shape the information delivered to publics. Students are prepared to analyze, design, and manage public relations messages. Public Relations majors must complete 36 credits that include the courses listed below and six credits of electives from any CJ courses.

CJ 105 Communication in Contemporary Society
CJ 184 Multimedia Communication
CJ 222 Beginning Journalism
CJ 270 Introduction to Public Relations
CJ 300 Research Methods
CJ 373 Writing for Public Relations
CJ 374 Public Relations Campaign Planning
CJ 412 Mass Media Ethics
CJ 414 Mass Media Law
CJ 479 Public Relations Management (capstone)


CJ electives: 6 credits




Minor: MASS COMMUNICATION, Liberal Arts
Public Relations (Code 584-470)

Students must complete 24 credits that include CJ 105, 184, 222, 270, 300, 373, 374, and either CJ 412 or 414.




CERTIFICATE PROGRAM IN ORGANIZATIONAL COMMUNICATION

The Certificate in Organizational Communication complements majors in every area of study by developing professional, group, and interpersonal communication skills that enable students to contribute to, and better serve, the communities, organizations and societies in which they live and work. Students in any field must be able to analyze, develop and deliver messages to a variety of stakeholders. The Certificate in Organizational Communication helps students hone these abilities by highlighting the role of communication in organizational effectiveness, and engaging students in both theory and practice. The elective course options for the certificate allow students to focus on the specific communication skills that apply most directly to their particular interests or career aspirations.

The Certificate in Organizational Communication is open to all students except for those majoring or minoring in communication with an organizational communication emphasis. In order to enroll in certificate courses numbered 300 or higher, students must maintain a minimum 2.5 residential and overall GPA. To earn an Organizational Communication Certificate, students must earn a C+ or above in all certificate courses and earn a total GPA of 2.5 or higher in the certificate courses.

Students pursuing an Organizational Communication Certificate are required to complete 12 credits toward the certificate. Required courses (6 crs) include:

CJ 250 Introduction to Organizational Communication
CJ 355 Strategic Message Design

The remaining six credits are to be selected from:
CJ 184 Multimedia Communication
CJ 201 Introduction to Interpersonal Communication
CJ 206 Human Communication Theory
CJ 301 Intercultural Communication or CJ/WMNS 317 Diversity& Communication: Organizational & Media Contexts
CJ 307 Small Group Communication
CJ 350 Human Resource Development
CJ 351 Strategic Event Planning
CJ 357 Professional Communication
CJ 406 Persuasion
CJ 407 Leadership Communication

For advising, or to record certificate completion, contact Professor M. Hoffman (HHH-156) Communication and Journalism.

 



MINOR: MULTIMEDIA COMMUNICATION, Liberal Arts
(Code 608-400)

Advisers: R. Cronje (HHH-725) English, M. Hoffman (HHH-156) Communication and Journalism, M. McMann (P-133) Art & Design and Computer Science, J. Morrison (P-138) Computer Science, C. Theo (HFA-104) Art & Design, G. Vadhavkar (HHH-105C) Communication and Journalism.

The ability to develop ideas and present them through a variety of media is indispensable in our communication-rich society. The interdisciplinary minor in Multimedia Communication prepares students to analyze audiences, frame arguments, express themselves clearly in the written and spoken word, understand basic principles of visual design, gather and edit audio and video, and use web-based software to publish their work. Students take courses from the domains of visual communication (Art, Communication & Journalism), written communication (Communication & Journalism, English) and computer programing (Computer Science). The minor is suitable for students who would benefit from the ability to communicate information from their disciplines to a variety of audiences.

Students must complete a total of 24 credits for the minor. Courses counted in the core cannot be used to fulfill requirements in elective credit domains. Because the minor is designed to broaden students' knowledge and skills in multimedia communication no more than nine credits in the prefix of a student's major may be counted toward the minor. No credits earned toward the major may be used in the minor.

Required Core Courses
Art 476 Graphic Design VI: Advanced Graphic Communication, 3 crs
CJ 184 Multimedia Communication, 3 crs
CS 318 Fundamentals of Web Page Design, 3 crs
Three credits from one of the following:
Engl 220 Introduction to Creative Writing, 3 crs or
Engl 305 Communicating Scientific Subjects to General Audiences, 3 crs or
Engl 307 Editing and Publications Management, 3 crs or
Engl 355 Topics in Scientific and Technical Writing, 3 crs

Elective Courses
• Must select at least one course from each of the three domains.
NOTE: Journalism and Public Relations majors must complete two courses in the Visual Domain in addition to one course in each of the remaining domains, and one additional course from any of the domains.
NOTE: Computer Science majors may not select CS 319 or 320 in the Computer Programming Domain.
• Select one additional course from any of the three domains. 

Visual Domain - choose at least one course from this domain
Art 281 Introduction to Photography as an Art Form, 3 crs
Art 312 Computer Graphics, 3 crs
Art 375 Electronic Media Design I: Information Environments, 3 crs
Art 378 3-D Computer Animation I, 3 crs
Art 478 3-D Computer Animation II, 3 crs
CJ 241 Audio and Video Production Process, 3 crs
CJ 280 Visual Communication, 3 crs
CJ 284 Introduction to Photography, 3 crs
CJ 380 Visual Communication Graphics, 3 crs  

Written Domainchoose at least one course from this domain
CJ 222 Beginning Journalism, 3 crs
CJ 373 Writing for Public Relations, 3 crs
Engl 220 Introduction to Creative Writing, 3 crs
Engl 305 Communicating Scientific Subjects to General Audiences, 3 crs
Engl 307 Editing and Publics Management, 3 crs
Engl 310 Intermediate Poetry Writing, 3 crs
Engl 311 Intermediate Story Writing, 3 crs
Engl 355 Topics in Scientific and Technical Writing, 3 crs
Engl 409 Grant Proposal Writing, 3 crs
Engl 415 Seminar in Science and Nature Writing, 3 crs  

Computer Programming Domainchoose at least one course from this domain
CS 319 Introduction to Web Programming, 3 crs
CS 320 Web Database Design and Implementation, 3 crs
CS 322 Web Animation Design & Programming, 3 crs


 

EXTRA-CURRICULAR OPPORTUNITIES

Communication, Journalism, and Mass Communication majors and minors are urged to obtain practical experience from work with campus media and/or professional organizations. Students may apply for opportunities to work for the award-winning student newspaper, The Spectator, or become a member of the nationally-ranked forensics squad. WUEC-FM also offers practical media experience to students.

Excellence. Our Measure. Our Motto. Our Goal.