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Woman opening her small business after attending the Entrepreneurial Training Program where she learned how to create a business plan that attracted investment and financing, how to start, manage and grow her business.

Entrepreneurial Training Program 


Next Session:

February 7, 2017

Tuesday evenings
6:00 to 8:45 p.m.
UW-Eau Claire Human Sciences and Services Building
239 Water Street, Eau Claire, WI


Understanding the full scope of what it takes to start and run a small business is overwhelming. The Entrepreneurial Training Program is a resourceful set of classes designed specifically to help you develop a solid plan and learn what it takes to build a thriving business.

  • Put your business idea to the test
  • Build a business plan that will attract investment
  • Explore real-world possibilities
  • Reduce costly trial and error and increase your chances of success
  • Get answers to your tough questions from our experienced facilitators and instructors
  • Use case studies, activities and readings to learn how others like you succeeded
  • Utilize weekly feedback to make your plan work
  • Learn how to alter your plan early on to increase your chance of success

ETP Content

  • Lean Start-Up Business Model Canvas
  • Writing a Business Plan
  • Financial Management
  • Basic Accounting and Finance
  • Legal and Risk Management
  • Marketing Needs and Planning
  • E-Commerce and Web Site Development
  • Customer Service and Time Management
  • Hiring and HR Issues
  • Record Keeping and Taxes

Fees and Descriptions

Option A – Lean Start-Up Only

This option is for the first three weeks (Lean Start-Up) only. You will work with the Business Model Canvas process and learn to reduce time and errors in your business growth. Cost is $300.

Option B – Full Program, Without the Extras

This includes the entire program (Lean Start-Up and business plan discussions) but does not include the requirement of a business plan submission nor business plan counseling. Cost is $750. 

Option C – Full Program, With Business Plan and Counseling

This option is for the entire program AND the submission of a business plan with counseling. The cost is only $250 if you complete the program requirements. The Wisconsin Economic Development Corporation will provide the remaining $750 in tuition assistance. That’s $1000 worth of concise small business training for $250! Fill out an application to qualify for tuition assistance.

  • Understand that if you do NOT complete and submit a business plan, you will be charged an additional $750.
  • You must submit an application and wait for approval.

Contact Information

For more information please contact the UW-Eau Claire Wisconsin Small Business Development Center at (715) 836-5811 or email

Transfers / Cancellation Policy

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Wisconsin Small Business Development Center at 715-836-5811, or use the Wisconsin Relay System by dialing 7-1-1-715-836-5811.


Register Now
Apply to register for this course.

See program options A, B, and C below.
Business person standing near a table

I’m looking for funding and need help writing a business plan.

Woman cooking in her gourmet kitchen

I have all these ideas...maybe I’ll start a business. But for now all I want to do is learn more about business in general.

Carpenter at a building site with hammer in hand

I’m a small business owner and want to learn more about accounting and the administrative side of running a business.

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