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Our marketing program provides you with the marketing and general business knowledge you need to compete in today’s job market. We are the only business school in Wisconsin to offer a marketing analytics major, and we are ranked as a “Top North American Sales School” by the Sales Education Foundation.

Competitive experiences

Our sales program has been cited as a top university sales education program by the Sales Education Foundation. We are one of 74 sales programs in the U.S. and Europe to receive this recognition. Marketing and professional sales students test their skills at regional and national collegiate competitions, and we are host to the Great Northwoods Sales Warm-Up, a competition that attracts students from across the U.S.  Our sales team won the 2014 National Collegiate Sales Competition.

Top ranked faculty

Our outstanding faculty are proud of the individual attention they provide our students. Marketing faculty are frequent recipients of UW-Eau Claire faculty awards.

marketing student
Marketing Class

They regularly consult and work with an active industry advisory board, ensuring teaching curriculum is current with industry.

Technology advantage

Our marketing students benefit from technologically sophisticated learning environments. Our facilities host an array of web-based, enterprise-wide and business-focused software and databases. We are one of the few programs nationwide in which students use Nielsen’s proprietary software and research database in class. Our goal is to integrate technology throughout the curriculum and help you become a competitive, fast technology learner.

Real-world opportunities

Through course work, service-learning activities, faculty-student research and/or internships, every marketing student has the opportunity to develop and conduct hands-on marketing projects for local nonprofits and area businesses. Many also hone sales skills by selling actual products and services.

Prepare for success

Students get the most from their College of Business experience through the resources offered by our nationally recognized Center for Advising, Development and Enrichment (CADE). CADE professionals also lead students through the Student Professional Development Program, a graduation requirement for all business majors that prepares them to present themselves in a professional manner throughout their career.



(comprehensive major; requires no minor)

Areas of concentration

•  General marketing
•  Professional sales
•  Marketing analytics



Suggested freshman curriculum

• University writing
  on placement exam.
  For test out options, see
• Principles of
  microeconomics and
• Short course in calculus
• Statistics
• Introduction to Psychology
  or Sociology
• Physical education/
• General education
More advising information


Our business programs are accredited by The Association to Advance Collegiate Schools of Business (AACSB International), a mark of quality achieved by fewer than 5 percent of all business schools in the world.

Off campus and across continents

We have a strong business internship program. Our students also can study business and economics abroad with programs available in 19 different countries.

Our graduates

Typical positions held by marketing graduates include sales manager,

brand manager, advertising account executive, stockbroker, retail manager, logistics manager, purchaser/buyer.
More career information

Places you’ll find recent graduates:

• Research Analyst, Life Time
  Fitness, Eden Prairie, MN
• Sales Representative, Metro
  Sales, Minneapolis, MN
• Entertainment/Promotions
  Coordinator, Treasure
  Island, Red Wing, MN
• Account Executive,
  Ameriquest Mortgage,
  West Allis, WI
• Marketing Associate, YMCA,
  St. Paul, MN

Department contact information

Dr. Kristy Lauver

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Special admission requirements

You must be formally admitted to the College of Business before you can take junior and senior level management and business courses. Most students apply for admission at the end of their sophomore year. See online at College of Business admission requirements.

Excellence. Our Measure. Our Motto. Our Goal.