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Looking for a career that is in demand and well paid? UW-Eau Claire’s marketing program, which is ranked in top 25 sales programs in the U.S.,  provides you with the marketing and general business knowledge you need to compete in today’s job market. The program also helps you develop communication, interpersonal, technical and critical thinking skills, which are highly valued by employers. The annual salary range for an entry-level marketing trainee with a bachelor’s degree is $32,500-$43,000.

Competitive experiences

Thirteen teams comprised of UW-Eau Claire business students competed against teams all over the world in the 2008 Global Marketplace Competition administered by the University of Tennessee. One team took first place and another took third place in the overall competition. In addition, at the 2008 National Sales Competition the UW-Eau Claire marketing team took 9th place beating teams from Ball State University, Clemson, Northern Illinois, and Purdue.

Top ranked faculty

Our outstanding faculty are proud of the individual attention they provide. Marketing faculty have been awarded the UW-Eau Claire Excellence in Teaching two years in a row. In addition, the marketing faculty regularly consult and work with an active industry advisory board, ensuring teaching curriculum is current with industry.

Technology advantage

Students in the Department of Management and Marketing benefit from technologically sophisticated learning environments. The Mason Companies Cyberlab hosts an array of web-based, enterprise-wide and business-focused software and databases. Our goal is to integrate technology throughout the curriculum and help you become a competitive, fast technology learner.

Research opportunities

Marketing students have worked alongside faculty (Professors Tomkovick & Yelkur) to research Superbowl advertising effectiveness. Their research has been referenced in the Wall Street Journal, Fox News, and other national media.
 

Accreditation

Our business programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB International), a mark of quality achieved by fewer than 5 percent of all business schools in the world.

Off campus and across continents

We have a strong business internship program. Through our International Business Education program, students can study business and economics in eight different countries.

Our graduates

Typical positions held by marketing graduates include